Evaluation

Evaluation

The type of research which we did was primary and secondary research and we found out all of the information which we needed to make a fashion advert. We also looked at the fashion adverts which are already out there and we looked at how we can compete with these. We also did qualitative and quantitative research to find out the preferences of the people who would actually use this and the people who would be interested in our media Advert.

The advert meets the brief because we have based our advert around fashion and we have successfully met the requirements for the brief and we have also made sure that the advert is fit for purpose and that the advert is obvious enough that it is a fashion clothing advert.

Overall our advert was really affective because it met all of the requirements and we felt that it was fit for purpose because it did what it was supposed to do. The types of shots which we used were full body shots and far shots and we used these types of shots to show the full fashion clothing which we have advertised though our advert. The style of editing which we used was to show how the fashion has changed the lives of people.

Our planning was also really affective because we made sure that we planned for everything and we also made sure that our planning included the changes of plans or if something was to go wrong.

FINISHED ADVERT

UNIT 30 BLOG

Page 2

Page 1

Title Page

Diary

Diary Log

13/01/13
Today we started the story board and we completed the story board and we also did the risk assessment for our video and we have also talked about the ganre we should have and use for our Advert.

20/01/13
Todays lesson we have started the shooting schedule and we have also done the Mis-en-scene and we have also updated our blogger.


27/01/2013
Todays lesson we looked at our current blogs and we had a look at how we can improve them.

11/02/13
Todays lesson we had a look at the storyboard and we went over this and we also made sure that the storyboard was properly done and that there were no mistakes made in the storyboard.

25/02/13
Todays lesson we went and look at the location for our film and we went and filmed there and we have also started to add footage to our Premire pro.

04/03/2013
Todays lesson we carried on with the editing of the advert and we also made sure that the advert was in order and that it made sense overall.


11/03/2013
Today's lesson we carried on with the editing and we also made improvements to our blogger.


11/03/13
Today we carried on with the editing and updated our blogs.

Diary Log; Change of idea

Diary log – filming went wrong and changed idea

Diary Log: Change of idea; we have looked our advert and we realized that it wasn’t working so we have decided that we would need to change the idea for our advert and we are also going to make a totally new advert with a totally different idea.

Old storyboard+ Old logo

Old logo

Mood board

Analysis of current clothing adverts

Bank Fashion

This website is about fashion and the latest trends of clothing, we are going to look at the products and the fashion brand which they sell and we are going to look at these and get ideas and inspiration for our TV advert. They have used bright colours and fashion trends for teenagers which would attract their target audience and this would also mean that the teenagers would be attracted to their fashion brands and they would want to shop at BANK.

Word Board

Idea for Our TV Advert

Idea for Our TV Advert

Initial ideas: What we want to do – original idea & plan

Our Idea is about where we show a person driving to his house and getting out of the car to pose. We are also going to show someone skating and we are going to show these with different fashion clothes and we are also going to show how our brand has adapted to these fashions.

I am now going to look at adverts which are similar to the fashion clothing advert and I am going to look at these adverts to make sure that we know what to do for our advert and to make sure that we get it right and know exactly what to do.

The advert which I looked at was the Adidas advert.

Adidas

The adidas advert shows a bunch of people playing American football and they are trying to portray that they their brand is tough and is only for men and they have done the advert in a manly manner to show that the product which is being advertised is only for men rather then a unisex product. They have made the advert in a manly manner to show that the product is manly. The advertisement is about a sports brand adidas, which is very popular for sporting, needs and they have used this advertisement to show this. The music, which has been used in the advert, is sort of sad music and they have done these sympathies with their audience and they have shown how and what adidas stands for.

Psychographics – Audience Profiles

Men 16-34

·         Young men are traditionally perceived as a difficult bunch to reach through TV

·         Men from 16-34 usually don’t have children in their houses then the women of the same age.

·         Nearly 60 per cent are single and as a result, their social lives and careers provide the focal point of their lives

·         The majority work full-time

·         Over a third of men aged between 16-34 live in London and the South East

Men 55+

·         There are now over 7.5 million men over the age of 55 in the UK

·         The majority of men over the age of 55 are retired

·         They have longer to spend on the things that they enjoy and this is reflected in their media consumption

·         For 25 per cent of them, TV is their favorite pastime

·         Nearly 70 per cent of this audience have digital in their homes

Women 16-34

·         Young women have an incredibly broad set of media tastes and preferences

·         A woman spends the morning watching CBeebies with her toddler.

·         77 per cent of young women have access to digital TV

·         Nearly 60 per cent have high speed access

·         Young women are skilled multi-taskers

Women ABC1

·         Upmarket women have a higher tendency to have children in the household

·         More likely to be separated or divorced

·         Many stay at home to care for their children

·         Upmarket women account for just over 30 per cent of all adults

·         More likely to live in the south of England

Women C2DE

·         With over 11 million C2DE women currently living in the UK

·         Yearly income of less than £17,000

·         32 per cent choosing the Sky platform

·         28 per cent have a Free view box

·         Less than a quarter of C2DE women regularly read newspapers

Housewives with Children

·         There are currently over 6.5 million housewives with kids in the UK

·         36 per cent of this audience cite TV viewing as their favorite TV pastime

·         Over 80 per cent have access to digital

·         Nearly a quarter regularly read The Sun or The News of the World

·         Magazines prove more popular however and tastes vary between gossip

Children

·         Kids continue to race to maturity at an astonishing rate

·         They also soak-up new technology

·         For both boys and girls, music channels, children's channels, sport and film are the main drivers of viewing

·         72 per cent claim to listen to the radio

·         Magazines and books remain popular pastimes

Boys & TV

·         On the whole, boys claim to watch more TV than girls

·         Boys are less inclined to watch BBC1 than girls

·         Sky One is a firm favorite amongst this audience

·         News channels are appealing to boys

·         Boys are particularly avid consumers of cartoons

Girls & TV

·         Girls claim to watch 2.4 hours of TV per day, although this increases as they mature

·         65 per cent of girls have a DVD player in their rooms

·         Music rapidly takes over as they near their teens

·         MTV and the pop based channels become their favorites’

·         Virtually all have access to digital

The target audience for our media advert is 16-25 because their interests are similar to ours and we feel that this target audience would be the best.

Seasonality and the effect this has on TV adverts

In this blog i am investigating what types of adverts do you see you see throughout the year because they vary signifially throughout the year.

The figures are the highest in December because of Christmas. The amount of television which people watch on average in a day is 3:43 Mins.

January- The viewing figures are low in January and are the cheapest time of the year to advertise. The adverts which would be shown at this time of year would include the Churchill advert which they use at this time of the year because it would be the cheapest.

February- In February the adverts are mostly about Valentine’s Day and gifts for Valentine’s Day items such as perfumes and chocolates. An example of this would be this perfume advert which shows that they would show this advert during this period to make the most sales.

March-April- In this time of the year there are Easter adverts on the television and this is a good time for advertising because the viewing figures in this year are decent. An example of this would be the Aldi bunnies advert and they have used this advert to show their prices and they have also used this advert to show the adverts in the march/April time.

May- Average figures

June/July/August- Summer clothing and items are advertised in this year there are also ice cream adverts which attract the people to go out and buy these items at this time of year. An example of this would be the Audrey Hepburn advert which would be shown at this time of the year.

September/October- Back to school items and clothing is advertised at this time of year. This would be the time of the year which they would show adverts like these to get the parents of the children to purchase the back to school requirements.

November- The adverts for Christmas items start as the viewing figures at this time of year increase as people would want to buy presents at this time of year. John Lewis would use this time of the year to promote this advert and they would use the Christmas time to show these adverts and get customers for their products.

Valentines Day

 On Valentines Day there are a lot of perfume adverts which influence the audience to buy Valentines Day presents which would include chocolates and perfumes and they have made sure that around February time there’s adverts, which advertise perfumes and chocolates.

The advert is mainly aimed at women but the advert has both men and women in the advert and they are all wearing ralph Lauren to show their line of clothing and the advert also shows the people wearing luxury brands and using luxury branded sports cars to show that they are quite rich. The advert is cleverly done because it advertises the perfume and ralph Lauren line of clothing. The advert has the same amount of men as the women wearing ralph Lauren clothing which shows that men will also be interested in the advert as well the women but the actual perfume which the advert is for is aimed at women. They have made the advert almost 2 in 1 to make sure that it is for both types of audience. Advert is set in a nice summer day and they have used beautiful people in the advert to show a wealthy lifestyle. The people in the advert are playing polo which is associated as a rich people's sport and they have done this to show that when you buy ralph Lauren, you’re paying for the lifestyle and not just the clothing.

ASA & CAP

Adverts cannot say what they want because the adverts have to meet the rules and regulations of the ASA. The example of this would be the adverts, which have been banned for not meeting those regulations and rules for example, this IKEA advert which has been banned by the ASA for not being suitable for its viewing audience. ASA helps keep the adverts, which are offensive, or inappropriate off the television and this keeps the audience safer and helps make the TV safer.

Can Advertisements say what they want?

What is the point of advertising?

•   Advertising draws attention to product and service.


•   Advertising helps business make profit.


•   There are 20,000 jobs in the advertising industry.


•   Advertising keeps consumers up-to-date with new development.


Advertising helps promote and stimulate competition.

The point of advertising is to get people introduced to a product which might be a new product or a product which needs promoting and this is done through advertisements. Advertising helps the businesses by increasing their sales figures by a lot by familiarizing the viewers of the advert with that new product. There are 70,000 jobs in the advertising industry and these are most likely to increase with the growing demands of adverts. Advertising also makes us loyal to certain brands for example if there is a brand that the customer trusts and uses then if the customer would want to go out and buy the latest product which that brand has released and this would make that customer loyal to that brand because it would make that customer loyal to that brand. Advertising also tells customers how much a product costs and if the product is suitable for their needs. Adverts cannot compare their brand or their product with a similar product in the same field because this can result that advert getting banned or the other brand suing them. Advertising also makes you aware of different brands which the customers might not know about and after watching the adverts, the customers would know of those brands.

Most of the adverts would try and portray a perfect white family to show their viewers that the when or if they use their products then their family’s would seem like the perfect family as well and they would want that and that’s the reason which the people might want to buy their product.

Example of old advertising where such rules were not in place:

1930's Smoking Advert

The smoking advert suggests that smoking their cigarettes would mean that it would be safe for their throat to smoke their cigarettes rather than the normal cigarettes because it wouldn’t do them any harm.

Smoking Print Advertisement –

The smoking advert also portrays that the lady on the advert has a quite a wealthy lifestyle because she is wearing high class make up and clothing and that she is smoking cigarettes. The advert is misleading because of that because the statistics clearly prove them wrong. They have used and showed her smoking cigarettes to promote them and to show that even that wealthy rich people smoke.

Malteasers Print Advert –

The malt easers advert suggests that if you eat malt easers then you would get slimmer which is clearly incorrect. This would be false advertising and this would mean that they are advertising their product by giving out false and incorrect information to their potential customers and this would mean that the results of this would be incorrect and this would mean that the people would complain about this.