Cadburys – Compare persuasive techniques with joyful techniques.

The Cadburys animation is made to show a happy town where everyone does their job and they are happy doing that job and that the product which they are trying to sell is made their as-well and they have done this to make their target audience think that when they eat the Cadbury’s chocolate, they will feel like they are in that happy place, this has been done to make their audience happy and when the audience are happy then they would want to buy the product even though it is not how the product is made.

These adverts are totally different to one and other and yet they advertise the products for the same brand Cadbury’s. The adverts use totally different techniques and personally I would prefer the joyful advert because as a lot of people prefer that, it is the choice of the public and it is easier on the eyes.

Compared to the Cadbury’s gorilla advert, these have totally different techniques used to get the attention of their viewers and the technique which they have used is to amaze and sort of get the people to laugh with the advert and this would be totally different to the joyful advert. Joyful adverts are usually better preferred because this means that the audience of all ages can enjoy those adverts and this would then mean that Cadbury’s would sell more products. What makes this advert so effective is that they have shown that even animals like the Cadbury’s products and this makes the audience think that there must be something good and outstanding about the Cadbury’s products and this makes them want to buy their products.