Can Advertisements say what they want?

What is the point of advertising?

•   Advertising draws attention to product and service.


•   Advertising helps business make profit.


•   There are 20,000 jobs in the advertising industry.


•   Advertising keeps consumers up-to-date with new development.


Advertising helps promote and stimulate competition.

The point of advertising is to get people introduced to a product which might be a new product or a product which needs promoting and this is done through advertisements. Advertising helps the businesses by increasing their sales figures by a lot by familiarizing the viewers of the advert with that new product. There are 70,000 jobs in the advertising industry and these are most likely to increase with the growing demands of adverts. Advertising also makes us loyal to certain brands for example if there is a brand that the customer trusts and uses then if the customer would want to go out and buy the latest product which that brand has released and this would make that customer loyal to that brand because it would make that customer loyal to that brand. Advertising also tells customers how much a product costs and if the product is suitable for their needs. Adverts cannot compare their brand or their product with a similar product in the same field because this can result that advert getting banned or the other brand suing them. Advertising also makes you aware of different brands which the customers might not know about and after watching the adverts, the customers would know of those brands.

Most of the adverts would try and portray a perfect white family to show their viewers that the when or if they use their products then their family’s would seem like the perfect family as well and they would want that and that’s the reason which the people might want to buy their product.

Example of old advertising where such rules were not in place:

1930's Smoking Advert

The smoking advert suggests that smoking their cigarettes would mean that it would be safe for their throat to smoke their cigarettes rather than the normal cigarettes because it wouldn’t do them any harm.

Smoking Print Advertisement –

The smoking advert also portrays that the lady on the advert has a quite a wealthy lifestyle because she is wearing high class make up and clothing and that she is smoking cigarettes. The advert is misleading because of that because the statistics clearly prove them wrong. They have used and showed her smoking cigarettes to promote them and to show that even that wealthy rich people smoke.

Malteasers Print Advert –

The malt easers advert suggests that if you eat malt easers then you would get slimmer which is clearly incorrect. This would be false advertising and this would mean that they are advertising their product by giving out false and incorrect information to their potential customers and this would mean that the results of this would be incorrect and this would mean that the people would complain about this.