In this unit i am researching adverts and making my own advert and in order to do this i would need to understand the structure of the adverts and strategy’s that are used starting with narrative.
Advertising is when the business promotes a product using media and this would mean that they would try and promote a product or a service through the media advertisement. The adverts would vary from the time of day which it is shown on TV and the target audience for the advert.
Advert Structures
The adverts structures are how the adverts are laid out and the type of the advert is by checking the category of the advert and the layout of the advert. The structure of an advert shows who the advert is aiming at and how it is trying to reach its audience. Structures of the advert can be detected by how they are laid out and what type of audience they are aiming to target and how they can change with the adverts.
Narrative
Narrative adverts have a story and they have a beginning middle and an end and they are almost like a movie and they have a narrative behind him. Narrative adverts usually have true stories, which the people might find them selves in and narrative adverts don’t usually have special effects in them and because they are fact based. An example of a narrative advert would the home finder app advert.
This advert has captured the view of how people find themself in these kinds of situations and this narrates how they can get out these problems.
Realist Advert.
These types of advert would use facts and figures which they have actually collected to show how many people prefer their product which they are advertising over the one which they might normally use. This type of advert might also show a solution to a potential common problem that the people might have and this type of advert would show that they could solve that problem by using their product. These often use a celebrity so that the people would know that even famous people get this problem and they have solved it with the advertised product. The realist types of adverts would include the British heart foundation CPR advert and they have done this to inform their viewers about how they can save lives of other people by learning CPR and how it can help people. The techniques which this advert uses is to show a real life situation which the people might find other people in and instead of talking about it they have actually used a real person to act it out.
Animation Advert
This type of advert is usually made to attract kids attention or they have used the animation to make the advert funny to engage its audience but it mostly attracts kids and the product, which they are advertising, is usually for kids. They have used bright colors to attract the attention of the kids, which might be watching the advert, and this makes them want what the people are using and eating in the advert and it also creates kind of a joyful and happy atmosphere for its audience.
Anti-realist Adverts
Mise-en-Scene
Argos have used aliens to show their audience that their prices and the products are so cheap that from different planets are here to take advantage of this and they have also shown that that their customers can order their products straight from their phones saving them time and effort of going into the Argos stores and having to wait in lines. Argos has also used bright and colorful colors to make the advert mellowed out and to show that they have used cool colors.
Sounds
They have used calm sounds to remind people of their calm nights in and they have also used Christmassy music.
Camera Shots
Nearly the whole of the advert uses full body shots with a few close ups of the aliens which they have used to advertise their products. And they have also used colures which are easy on the eye for the aliens.
I am now going to look at different adverts and how they have made these adverts through media and how they have used these techniques to advertise their products which they would offer to their customers.
Aliens advert Argos.
The target audience for the Argos aliens advert is parents who's kids would be amused by the aliens and this would mean that they would want to buy the same products which the aliens. Sounds which are used a very Christmassy which they have done to make the advert seasonal and they have also used bright and colorful colors to create a happy atmosphere. The techniques which they have used are to get the children to like the advert and this would make the children ask their parents to get them the products which they are advertising.
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