Adverts cannot say what they want because the adverts have to meet the rules and regulations of the ASA. The example of this would be the adverts, which have been banned for not meeting those regulations and rules for example, this IKEA advert which has been banned by the ASA for not being suitable for its viewing audience. ASA helps keep the adverts, which are offensive, or inappropriate off the television and this keeps the audience safer and helps make the TV safer.
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